Adobe - The World's No. 1 e-Document Company


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Case Details:

Case Code : ITSY034
Case Length : 15 Pages
Period : 1982 - 2004
Pub Date : 2004
Teaching Note :Not Available
Organization : Adobe Systems Incorporated
Industry : Information Technology
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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The King of Online Publishing Contd...

Enterprises and governments in many countries have embraced PDF, terming it a secure and reliable means of exchanging graphically rich, business critical information.

Many courts in the US now require all legal documents be filed in the PDF format; and health care businesses in the US are also required to submit new drug applications in this format.

At the start of the new century, one finds that many leading financial services firms are using PDF to streamline labor-intensive paper processes, to automate document delivery and to reduce administrative costs.

Adobe however was not just a one-product wonder - the company was ranked among the world's leading software solutions providers.

In early 2004, the company was the world's largest provider of digital imaging, design and documenting technology solutions. It was the market leader in all the segments it operated in - print publishing, web publishing, ePaper solutions and original equipment manufacturers (OEM). Besides Acrobat Reader, some of its widely used products were Adobe Acrobat, Adobe Photoshop, Adobe Illustrator, Adobe GoLive, Adobe InDesign, Adobe FrameMaker, Adobe after Effects and Adobe Premier. Catering to professional, enterprise and general customers, the company has been lauded by many analysts as a technology leader in the online publishing industry...

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